Tackling underage drinking

It is never acceptable for people underage to drink alcohol and we welcome the fact that fewer young people are drinking under age in many countries.

Our programmes aim to ensure this downward trend continues, which is why by 2030 we will educate over 10 million people on the dangers of drinking underage through Smashed, our award-winning alcohol education programme. This theatre-based programme informs young people about the dangers of underage drinking and has reached over 1 million young people, parents and teachers over the last three years. Research shows that 95% of students know more about the dangers of underage drinking after experiencing SMASHED.