Smashed online
We are developing new ways to educate young people on the dangers of underage drinking through Smashed online.
No amount of underage drinking is safe, and we have a longstanding commitment to tackling this issue.
It is never acceptable for people underage to drink alcohol and we welcome the fact that fewer young people are drinking under age in many countries.
Our programmes aim to ensure this downward trend continues, which is why by 2030 we will educate over 10 million people on the dangers of drinking underage through Smashed, our award-winning alcohol education programme. This theatre-based programme informs young people about the dangers of underage drinking and has reached over 1 million young people, parents and teachers over the last three years. Research shows that 95% of students know more about the dangers of underage drinking after experiencing SMASHED.
We are developing new ways to educate young people on the dangers of underage drinking through Smashed online.
Formal permission for plans to create a global flagship visitor experience for Johnnie Walker have been granted by The City of Edinburgh Council Planning Committee.
Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries.