External policy and operating environments

Our success and ability to promote positive drinking in society depends to a great extent on the external regulatory framework. This external operating environment also directly influences our broader sustainable development and environmental goals.

Positive drinking

Alcohol is one of the most regulated products in the world. Virtually every aspect of our operations is regulated: production, product liability, distribution, importation, marketing, promotion, sales, pricing, labelling, packaging, advertising, labour, pensions, compliance and control systems, and environmental issues.

This high level of regulation can be an advantage to companies with good corporate governance and the right approach to business ethics, where regulation is balanced to promote economic growth. We work with governments around the world to develop proportionate, effective regulation while our engagement with government bodies is always professional and governed by our Code of Business Conduct.

Read more about our positive drinking policy work and positions.

Environment and community

Our environmental programmes and agricultural supply networks are directly influenced by regulatory and wider governmental policy developments, including the United Nations Sustainable Development Goals and the Paris Agreement on Climate Change. 

Read more about our environmental and community goals and how we are working to achieve them.