Shaping society

To be true champions of inclusion and diversity, we need to use the scale and expertise of our business and brands to make a difference in the communities around us and in society at large. We are committed working with our partners and communities, to celebrate diversity and help shape a tolerant society.

That’s why we are committing to increasing the percentage of Diageo suppliers from female and minority-owned businesses year-on-year to 2030, ensuring inclusion & diversity is embedded across our supply chains. In addition to this, as advertisers of some of the world’s most loved brands, we will use our creative and media spend to support progressive voices, celebrate diversity in our advertising and help shape a tolerant society. We will collaborate with the world's leading advertisers to create industry wide change.

Right now, we are part of the United Nations Unstereotype Alliance, working with peers across industries to combat harmful stereotypes in advertising and we are members of the World Federation of Advertisers’ Diversity & Inclusion Taskforce. We sponsor the Creative Equals Returners programme, which supports women returning to the creative industries after a career break and actively engage with our advertising agencies on their diversity and inclusion plans.

In the UK, we are proud to be early signatories of Change The Race Ratio a campaign led by the CBI to increase racial and ethnic participation in business. We were also early signatories of the Race at Work Charter, committing to tackling racial barriers in the workplace. We are also proud of our partnership with organisations such as Involve to further support our progress and contribute to wider societal change.

In June 2020, we announced a $20 million community fund to support social justice in North America, helping black communities and businesses to recover from COVID-19. Diageo has long-standing partnerships with the National Urban League and the NAACP Legal Defense Fund and has already pledged over $1 million to these organizations and 100 Black Men of America, Inc., to support their work for racial equality and social justice.

We are members of Open for Business, an alliance of leading companies committed to supporting LGBT+ inclusion, are signatories of the UN Global LGBTI Standards of Conduct for Business and are a partner of Stonewall. We are also part of industry initiatives such as the 30% Club, which campaigns for more women on Boards.