SMASHED - giving UK students the facts about alcohol

Case study

'Smashed' is an alcohol education and awareness programme supported by Diageo in the UK. which was delivered in 71 schools and reached 14,059 students aged 12-14 in 2014.

Schools receive a package including a live theatre performance, interactive workshop, teaching materials, and evaluation, and the programme educates students on the facts about alcohol, explores the causes and consequences of alcohol misuse, and helps students tackle peer pressure and make informed choices. Since Diageo started supporting the programme, over 225,000 young people have seen Smashed in over 1,150 schools across the country. After viewing one of the performances, UK Member of Parliament, Mark Hunter, said: “‘Smashed’ is a creative and innovative way of engaging teenage audiences on the potentially dangerous result of alcohol abuse. I thought Collingwood Learning’s production was both well considered and hard-hitting, making a really profound impact on the pupils during the production and in the workshops afterwards.”

An evaluation of the impact of Smashed produced in April 2014 by Collingwood Learning (an organization dedicated to providing creative education, training, and communications projects) can be found here:

The report found that 90.1% of the students who attended said they learnt more about the risks of alcohol misuse, 88% said they know who to talk to about alcohol, and 81% said they will avoid alcohol misuse now or in the future. As one student said: "I learned that avoiding alcohol misuse is always the right choice."

Smashed Demonstration