Johnnie Walker: becoming sustainable by design

Johnnie Walker is showing the way forward through its 'Next Steps' initiative, which includes the goal of reducing its footprint ‘from grain to glass’ – and puts sustainability at the heart of its design decisions.

A paper-based bottle which will change spirits packaging forever

As just one example of this approach, Johnnie Walker has launched the world’s first ever paper-based bottle – made from sustainably sourced wood pulp, it’s the brand’s first recyclable paper-based spirits bottle and the result of a new Diageo partnership that has created Pulpex Limited, a world-leading sustainable packaging technology company. 

At the same time, the brand has continued to make strides in other packaging innovations, too – increasing the use of recycled glass in Johnnie Walker Red Label and Johnnie Walker Black Label bottles to 43% and having one of the lightest glass whisky bottles in the world in Red Label.

It's an approach that's in keeping with Johnnie Walker's 200-year history of innovation – and that's central to Diageo's Society 2030: Spirit of Progress ambition to help create a more inclusive and sustainable world.