Alcohol awareness at San Marcos
The National San Marcos Fair in the state of Aguascalientes is one of the country’s largest cultural and entertainment events, with over 8.5 million people taking part each year.
As part of the 2018 fair, Diageo signed an agreement with the state’s health and safety ministries, along with the CONADIC, to prevent underage drinking, binge drinking and drink driving.
As well as signing the pact to prevent alcohol related car accidents, during the fair 15 universities and over 240 convenience stores were trained with DRINKiQ sessions, police officers were trained and breathalyzers were donated and #ActPositive communications were activated at fair premises and convenience stores.