Where we operate

Highlights

7.8%

7.8% of Diageo net sales.

3,000

We employee more than 3,000 talented people in LAC.

100,000

Our flagship community re-investment programme, Learning for Life, is providing skills and training to more than 100,000 people across the region.

We group the countries in Latin America and Caribbean into five main markets.

Region	Performance

Paraguay, Uruguay and Brazil (PUB)	2.6
Mexico	2.5
Andean	0.8
CCA (Central America and Caribbean)	1.7
Peru, Ecuador, Bolivia, Argentina, Chile (PEBAC)	0.9
Other (principally Travel Retail)	0.3

Split of net sales by market.

We are custodians of some of the world's most iconic drinks brands, including Johnnie Walker, Smirnoff and Guinness.

Established in 1884 by James Buchanan, the whisky that bears his name is the perfect balance of body and flavour.

Grand Old Parr was named in honour of Thomas Parr whose reputed longevity (152 years) reflects the maturity of a good scotch.

One of the first truly global brands, Johnnie Walker is now enjoyed in almost 200 countries around the world.