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8.3% of Diageo net sales.


We employee more than 3000 talented people in LAC.


Our flagship community re-investment programme, Learning for Life, is providing skills and training to more than 100,000 people across the region.


We group the countries in Latin America and Caribbean into five main markets.

% of net sales by market

Region Performance
Paraguay, Uruguay and Brazil (PUB) 3.0
Mexico 2.5
Central America and Caribbean (CCA) 1.9
Andean 1.1
Peru, Ecuador, Bolivia, Argentina, Chile (PEBAC)  0.7

Split of net sales by market.

Our global brands

We are custodians of some of the world's most iconic drinks brands, including Johnnie Walker, Smirnoff and Guinness.