Diageo Korea

Diageo Korea is the market leader in Scotch whisky and enjoys leading positions in the international premium beverage markets.

Diageo Korea

No.1

International beverage alcohol producer

35%

Windsor market share in Scotch maintains the number one position in local whisky

300

Talented employees

Our success relies on our strong innovation track record and our commitment to put consumers at the heart of our business. Innovation drives our company, staying ahead of consumer trends by continually creating new products, categories and experiences.

Windsor has been Korea’s best-selling scotch since 2006 and continues to lead the market while adapting to meet consumer demand. In 2015 we launched W Ice, the first in a range of low-ABV spirit drinks made with Scotch whisky, developed for the expanding low-alcohol market. W Ice was followed in 2016 by W Signature 17 and W Signature 12 in 2017, which sold 100,000 bottles in its first month.

At the same time, we work to ensure alcohol can be enjoyed as part of a balanced lifestyle and have developed a range of programmes and partnerships designed to educate, change behaviour and reduce harm. These include Cool Drinker, which has reached more than 280,000 students at 180 universities, and DRINKiQ, our flagship responsible drinking programme.

We are also committed to creating shared value in the communities in which we operate as well as reducing our environmental impact. Between 2013 and 2017, our Heart to Heart Foundation invested 5 billion KRW in programmes to support vulnerable women and help them achieve financial independence. And in 2015, our Icheon plant in Gyeonggi Province was certified for the fifth time by the Ministry of Environment for its excellent green management performance.

Our brands

Consumers across Korea enjoy brands such as Windsor, Johnnie Walker and Guinness, along with our increasingly popular low-ABV innovations, including W Signature 12.