Where we operate

Asia Pacific

Highlights

19.3%

19.3% of Diageo net sales.

1/3

Asia represents a third of global alcohol consumption.

£100bn

Asia is the world’s largest Total Beverage Alcohol region with £100bn in sales.

Markets

We group the countries in Asia Pacific into six main markets.

% of net sales by market

Region	Performance

Australia	2.6
North Asia	2.1
Greater China	3.6
South East Asia	2.6
India	8.1
Travel Retail Asia and Middle East	1.9

Split of net sales by market.

Our locations

Our key brands

Johnnie Walker

One of the first truly global brands, Johnnie Walker is now enjoyed in almost 200 countries around the world.

More about Johnnie Walker

Bundaberg

Bundaberg Rum is a light, golden rum that is richly flavoured for a unique taste of Australia.

More about Bundaberg

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