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Where we operate

Asia Pacific

Asia Pacific map

Highlights

20%

20% of Diageo net sales.

1/3

Asia represents a third of global alcohol consumption.

£100bn

Asia is the world’s largest Total Beverage Alcohol region with £100bn in sales.

Markets

We group the countries in Asia Pacific into six main markets.

% of net sales by market

Region Performance
   
Australia 2.6
North Asia 2.1
Greater China 3.6
South East Asia 2.6
India 8.1
Travel Retail Asia and Middle East 1.9

Split of net sales by market.


Our locations

Australia

India

Korea

Thailand

Our key brands

Bottles of Johnnie Walker

Johnnie Walker

One of the first truly global brands, Johnnie Walker is now enjoyed in almost 200 countries around the world.

More about Johnnie Walker

Bottle of Windsor

Windsor

Windsor is a premium Scotch whisky recognised by its unique taste and bottle shape.

Bottle of Bundaberg Rum

Bundaberg

Bundaberg Rum is a light, golden rum that is richly flavoured for a unique taste of Australia.

More about Bundaberg