Johnnie Walker
One of the first truly global brands, Johnnie Walker is now enjoyed in almost 200 countries around the world.
Highlights
20%
20% of Diageo net sales.
1/3
Asia represents a third of global alcohol consumption.
£100bn
Asia is the world’s largest Total Beverage Alcohol region with £100bn in sales.
Markets
We group the countries in Asia Pacific into six main markets.
% of net sales by market
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