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20% of Diageo net sales.


Asia represents a third of global alcohol consumption.


Asia is the world’s largest Total Beverage Alcohol region with £100bn in sales.


We group the countries in Asia Pacific into six main markets.

% of net sales by market

Region Performance
India 8.5
Greater China 3.0
Australia 2.7
South East Asia 2.6
North Asia 2.3
Travel Retail and Middle East 1.5

Split of net sales by market.

Our key brands