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20% of Diageo net sales.


Asia represents a third of global alcohol consumption.


Asia is the world’s largest Total Beverage Alcohol region with £100bn in sales.


We group the countries in Asia Pacific into six main markets.

% of net sales by market

Region Performance
India 8.3
Australia 2.5
South East Asia 2.4
GTME Asia and Middle East 2.1
North Asia 2.2
Greater China 2.3

Split of net sales by market.

Our key brands