Where we operate

Highlights

20%

20% of Diageo net sales.

1/3

Asia represents a third of global alcohol consumption.

£100bn

Asia is the world’s largest Total Beverage Alcohol region with £100bn in sales.

We group the countries in Asia Pacific into six main markets.

Region	Performance

Australia	2.6
North Asia	2.1
Greater China	3.6
South East Asia	2.6
India	8.1
Travel Retail Asia and Middle East	1.9

Split of net sales by market.

One of the first truly global brands, Johnnie Walker is now enjoyed in almost 200 countries around the world.

Windsor is a premium Scotch whisky recognised by its unique taste and bottle shape.

Bundaberg Rum is a light, golden rum that is richly flavoured for a unique taste of Australia.