Tackling drink driving
We believe in helping people make informed choices about alcohol so they can celebrate life every day, everywhere. We take a leading role in addressing issues around alcohol misuse, especially drink driving. We want to foster stronger collaboration among the key actors in regard to drink driving so we can take effective action to ensure safety on Ghanaian roads.
We do this in a number of ways. Twa Kwano Mmom (Go the Distance), our flagship drink driving campaign, educates commercial drivers on the dangers of drink driving while we also partner with the Police Motor Traffic and Transport Department to ensure alcohol limits are vigorously and visually enforced.
Twa Kwano Mmom has been in operation for the last five years. In that time we have engaged with and educated almost 50,000 commercial drivers across the country.