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Guinness Cameroun

Guinness Cameroun is the world’s fifth largest Guinness market by volume and the second largest in Africa.

Sustainable development

We have a long history of creating shared value with the communities in which we operate. We promote sustainable agriculture, source our raw materials locally and help individuals, businesses and government to build thriving communities.

Reducing our environmental impact

We are committed to reducing our environmental impact by making our products and business operations more environmentally sustainable.

Our initiatives

  • We have invested in the construction of an effluent treatment plant to treat all production waste. This waste is transformed into sludge and then later into fertilisers, supporting environmental sustainability and biodiversity.
  • We are improving energy efficiency by purchasing electricity from renewable or low-carbon sources. With the installation of the gas plant on site, our greenhouse gas emissions have been reduced by 19%. Our objective is to increase this to 30% or 6,000 tones reduction of CO2 on an annual basis.

Our results so far

  • We reduced our waste to landfill by 12% between January 2015 and December 2017.
  • We have stabilised our water consumption consistently for the past three years to avoid waste.
  • We reduced our energy consumption by 39% between January 2015 and December 2017.

Building thriving communities

We work to empower communities, with a particular focus on wellbeing and balanced lifestyles. We promote skill, social entrepreneur, water, hygiene and sanitation (WASH).

Our initiatives

  • Each year we invest over 100 million XAF to sponsor water of life projects.
  • Our community investment program also include training for smallholder farmers. So far, we have trained over 10,000.
  • In 2015 we partnered with Red Cross International to help internally displaced people and refugees from Central Africa and Nigeria fleeing Boko Haram.
  • In 2016, we partnered with GIZ to provide access to clean water to the West and Center regions of Cameroon.

Our results so far

  • Our Water of Life program has provided clean water to over 1 million people across the 10 regions of Cameroon in the last 12 years.
  • In North Cameroon, our partnership with the Sahel Espoir co-operative in the two villages of Mindjil and Garey has led to the construction of a new irrigation system and two new boreholes to provide access to clean water and facilitate the production of sorghum.
  • We currently source 45% of our raw materials from local producers, and we aim to reach 70% by 2020.