Guinness Cameroun is the world’s fifth largest Guinness market by volume and the second largest in Africa.
Growth and employment
Our brewery expansion
We’ve invested £11.1 million in the installation of a new bottling line aimed at maximising our packaging capacity. The packaging line has led to the transformation of our ways of working, with benefits including improved efficiency and productivity.
Annually, we produce close to 1.2 million hectoliters of beer and purchase more than 6 billion XAF of goods and services.
Diageo has invested close to £22.3 million on new technologies to meet consumer demand in Cameroon. This has allowed for the expansion of production capacity and the installation of a new spirits packaging line.
We are the first brewery in Cameroon and in the sub-region to bottle Scotch whisky, introducing Black & White in 2017. Other mainstream innovations include Orijin Bitters and Guinness Triple Black spirits.
We work with more than 4,500 smallholder farmers in the north and far north regions and purchase sorghum worth over 2.5 billion XAF each year. This has led to an increase in employment in the agricultural sector, with around 6,000 Cameroonians directly and indirectly earning their living from our sorghum supply chain project.
Our people in Cameroon
Our people are at the heart of our business. We employ more than 350 talented people from all 10 regions of Cameroon.
We are a diverse company where everyone has the opportunity to develop their careers at every stage of working life. We are particularly focused on improving gender diversity across the company with women making 50% of our recruitment in the last fiscal year.
Our work has been recognised at the last two Africa Summits. In 2017 our brand team won an award for our famous Made of Black campaign while in 2018 our brand team won two awards: Most Innovative Marketing and Highest Brand Equity Shift for Guinness Extra stout.
Leading the fight against corruption
Under the patronage of His Excellency Yang Philemon, Prime Minister, the Business Coalition against Corruption (BCAC) was officially launched on 24 February 2012. BCAC is a group of 15 founding private companies that play a prominent role in the fight against corruption, leading by example and inspiring and attracting other businesses to join the fight. Today, we are proud to have over 60 active members. Visit bcacc-cm.org for more information.
We are also committed to the highest standards in alcohol production. In 2018, we helped launch the Cameroun Alcohol Producers Association (CAPA), which brings together members of the industry in Cameroon to promote responsible marketing and commercial principles. The CAPA also encourages fair public policies and promotes public/private dialogue.