Johnnie Walker
One of the first truly global brands, Johnnie Walker is now enjoyed in almost 200 countries around the world.
Brand introduction
We have an outstanding collection of over 200 brands enjoyed in more than 180 countries. Our brands are crafted, authentic, relevant, luxury, with something for every taste and celebration, big or small. Old and new, global and local the breadth of our portfolio is second to none.
Diageo's brand portfolio includes:
- Scotch whisky: Black & White, Buchanan’s, J&B, Johnnie Walker, Grand Old Parr, Lagavulin, The Signleton, Talisker and Windsor.
- Other whisk(e)y: Bulleit and Crown Royal.
- Vodka: Cîroc, Ketel One and Smirnoff.
- Rum: Bundaberg, Captain Morgan, Ron Zacapa.
- Liqueur: Baileys.
- Tequila: Casamigos and Don Julio.
- Gin: Tanqueray.
- Local spirits: McDowell’s, Shui Jing Fang, Yeni Raki and Ypióca.
- Beer: Guinness.
Global giants: instantly recognisable brands
We are custodians of internationally renowned brands built over hundreds of years. Today these iconic brands are both the foundations of our business and the inspiration for us to achieve more.
Smirnoff
Smirnoff is created using a unique process involving three distillations and ten stages of filtration.
Captain Morgan
Captain Morgan Original Spiced Rum is one of the most popular rum brands in the world.
Baileys
Baileys is the perfect blend of aged Irish whiskey and fresh Irish dairy cream.
Tanqueray
Tanqueray makes the most refreshing tasting gin and tonics and the driest of martini cocktails.
Guinness
An iconic brand, Guinness is brewed in over 50 countries and enjoyed in around 150 worldwide.
Local stars: A world of brands
Our brands are inspired by the world around us. Our local stars reflect the trends, tastes and experiences of people around the world and provide a strong platform for our business to grow.
Crown Royal
Crown Royal was created as a gift to celebrate the visit of King George VI and Queen Elizabeth to Canada in 1939.
Yenì Raki
Part of a rich heritage that developed over centuries, Yenì Raki is a traditional Turkish raki distilled twice in copper alembics.
J&B
J&B is a mix of over 40 whiskies carefully blended together to produce a smooth and complex flavour.
Buchanan's
Established in 1884 by James Buchanan, the whisky that bears his name is the perfect balance of body and flavour.
Windsor
Windsor is a premium Scotch whisky recognised by its unique taste and bottle shape.
Grand Old Parr
Grand Old Parr was named in honour of Thomas Parr whose reputed longevity (152 years) reflects the maturity of a good scotch.
Bundaberg
Bundaberg Rum is a light, golden rum that is richly flavoured for a unique taste of Australia.
Bell's
The distinctive taste of Bell's comes from bringing together a select blend of grain and fine malt whiskies, all matured in selected oak casks for a richer flavour.
McDowell’s
McDowell’s is an exquisitely smooth blend of imported scotch, select Indian malts and premium grain spirits.
Ypióca
Produced in Brazil, Ypióca is distilled from pure sugar cane juice and is ideal for a zesty caipirinha and other cocktails.
Cacique
A premium dark rum from Venezuela, Cacique is a blend of several rums, triple distilled and aged for two years in white oak barrels.
Shui Jing Fang
Established in 1408, Shui Jing Fang was China's first baijiu distillery and today is a byword for craft and luxury.
Reserve: A multi-award winning portfolio
Our brands are steeped in heritage, craftsmanship and authenticity, and each has its own story to tell. Our reserve brands of fine spirits tell these stories through innovative production, inspiring design and once-in-a-lifetime experiences.
Johnnie Walker Blue Label
Only one in every 10,000 casks has the elusive quality, character and flavour to deliver the remarkable signature taste of Johnnie Walker Blue Label.
Johnnie Walker Gold Label
Luxurious, creamy and honeyed, Johnnie Walker Gold Label Reserve is the perfect blend for an indulgent celebration.
The Singleton
The fastest growing single malt Scotch whisky in the world, The Singleton is distilled in the Dufftown distillery of Speyside, where fine single malts have been produced since 1896.
Ketel One
Developed 300 years ago by Joanness Nolet, Ketel One is an ultra-premium vodka known for its personality.
Zacapa
Aged and blended at 2,300m above sea level, the cool mountain air slows aging, allowing Zacapa rum time to rest and develop character.
Tanqueray No. TEN
Named after the still number of its origin, Tanqueray No. TEN gin is an homage to the passion and attention to detail that Charles Tanqueray stood for.
Don Julio
Tequila Don Julio uses only the highest-calibre, fully matured and ripened blue agave, hand-selected from the rich clay soils of the Los Altos region.
Bulleit
Bulleit Bourbon is russet in colour with a rich, oaky aroma, distilled and aged in the Bulleit family tradition.
Cîroc
Made exclusively from top-quality Mauzac Blanc and Ugni Blanc grapes, Cîroc is the world’s most sophisticated vodka.
Johnnie Walker XR 21 Year Old
Inspired by Alexander Walker's handwritten notes, Johnnie Walker XR 21 Year Old is blended from the exclusive Johnnie Walker reserve of rare whiskies, all of which have been matured for a full 21 years.
John Walker & Sons Odyssey
John Walker & Sons Odyssey is a celebration of the epic journeys our whiskies undertook in the early years of the 20th century, as they travelled over the oceans to every corner of the world.
John Walker & Sons King George V
An opulent and regal blend, John Walker & Sons King George V commemorates the granting of the Royal Warrant on 1 January 1934.
