11 SEP 2019
11 SEP 2019 Video
Johnnie Walker's Brand Manager (USA) talks about the HBO and Game of Thrones partnership and the creation of White Walker edition
Our curiosity and consumer insights allow us to constantly search for new ideas and drive growth, unlocking the magic of our world-famous brands which are enjoyed in more than 180 countries around the world.
Meet Diageo’s Senior Brand Manager at Johnnie Walker in New York, USA, Sandhya Padmanabhan. Sandhya talks about the importance of consumer insights in marketing as well as discusses one of the most satisfying aspects of her role: seeing a product you’ve worked on end-to-end make it onto the shelves.
Having started her career as a Diageo intern 9 years ago, Sandhya talks about her work on the Johnnie Walker partnership with HBO and Game of Thrones to create the White Walker edition.
Read more about our White Walker Edition here: https://www.diageo.com/en/news-and-media/features/white-walker-by-johnnie-walker-and-the-game-of-thrones-single-malt-scotch-whisky-collection-unveiled/