Meet Diageo’s Head of Commercial Planning & Activation in Madrid, Chema Inurrieta. Chema talks about his experiences working in customer marketing for Diageo Spain. Having worked within Diageo’s hospitality division for 9 years, Chema explains how his department is responsible for coordinating brand strategies that will best reach our customers across Spain.
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Formal permission for plans to create a global flagship visitor experience for Johnnie Walker have been granted by The City of Edinburgh Council Planning Committee.
Ahead of the highly-anticipated return of Game of Thrones this April, we can raise a glass to the Game of Thrones Single Malt Scotch Whisky Collection as it officially hits stores across certain European countries.
