31 JUL 2018

31 JUL 2018 Video


Head of CP&A On Trade, Spain – We Are Diageo

Meet Diageo’s Head of Commercial Planning & Activation in Madrid, Chema Inurrieta. Chema talks about his experiences working in customer marketing for Diageo Spain. Having worked within Diageo’s hospitality division for 9 years, Chema explains how his department is responsible for coordinating brand strategies that will best reach our customers across Spain.