07 DEC 2020
07 DEC 2020 Video
Guinness Ireland helps pubs keep their lights on this Christmas
It’s been a tradition for pubs across Ireland to turn on their lights early ahead of the crucial Christmas period, and this year Guinness Ireland has given them a helping hand with the #KeepTheLightsOn campaign. Quite literally shining a light on Irish pubs, the campaign aims to highlight the place of local pubs in the fabric of Irish society, but also the struggle that publicans, bar-staff and their families are facing in order to keep the lights on this year.
This campaign is funded by the €14million Guinness Raising the Bar fund, a two-year programme that has been available since June 2020 to assist pubs to safely reopen and recover following the Covid-19 pandemic.