12 MAR 2019
12 MAR 2019 Video
Gender balance in advertising
“I am convinced we can normalize gender equality with what we choose to show in our ads, and who we choose to make them.” - Syl Saller, CMO
Diageo has been working to increase inclusion and diversity in marketing – both in terms of progressive gender portrayal in advertising and by supporting initiatives that contribute to gender balance in the industry itself.
Speaking to Diageo’s CMO, Syl Saller, our Global Consumer Planning Director, Andrew Geoghegan, our Global Brand Director for Baileys, Grainne Wafer, as well as the Founder of Creative Equals, Ali Hanan, we discuss the role of advertising in shaping culture, the historic misrepresentation of women in advertising, as well as strategies and partnerships to drive change.
Find out more about our short film here: https://www.diageo.com/en/news-and-media/features/gender-balance-in-advertising/