25 FEB 2020
25 FEB 2020 Video
Bringing Guinness Night Football to over 18,000 people across Uganda, Kenya, Cameroon and Nigeria
A showcase of not only the sport and the beer, but intercontinental passion and talent.
Guinness and football go hand in hand across Africa. This is why we brought Guinness Night Football, a multisensory extravaganza of night-time five aside football matches, to over 18,000 people across Uganda, Kenya, Cameroon and Nigeria.
Over the past few months, Guinness Night Football has brought a new passion and fun to watching and participating in football, culminating in teams across Africa competing for the Guinness trophy in a star-studded event in Lagos, Nigeria. Our Guinness Africa Football Ambassador, Rio Ferdinand, as well as some of the biggest names in music including Bebe Cool, Salatiel, Sauti Sol and Davido, not only performed, but also got stuck in and played in a five aside game with some of the audience members.
Watch to see how our psychedelic Pan-African football competition came to a memorable end.
To find out more about Guinness Night Football, visit: https://www.diageo.com/en/news-and-media/features/guinness-night-football/