Baileys partners with the Eurovision Song Contest, bringing the ultimate treat to the world’s biggest live music event

13 Feb 2023

We are delighted to announce that Baileys, the adult treat brand, has signed a three-year partnership with the Eurovision Song Contest, bringing some extra sweetness to the world’s biggest live music event celebrating inclusive and diverse cultures and communities. This perfect partnership has all the ingredients to make for an unforgettable celebration.

As Official Partner of the event, taking place in the UK this year on 9-13 May, Baileys will bring delicious moments both on site at Liverpool Arena and to Eurovision Song Contest parties across the globe, as millions are ‘United By Music’.

Jennifer English, Global Brand Director for Baileys commented: “At Baileys, we are huge fans of the Eurovision Song Contest and we are excited to drizzle some deliciousness over this year’s event. It is one of the world’s most joyful celebrations loved by millions across the globe, championing inclusive and diverse cultures and communities. We believe our treats are for every adult, no matter your sexuality, ethnicity, ability or gender and are very proud and honoured to be involved in the Contest.”

Martin Österdahl, Executive Supervisor for the Eurovision Song Contest commented: “The Eurovision Song Contest is the world’s biggest live music event, loved by millions across the globe. It’s exciting, therefore, to partner with the world’s most loved spirits brand, Baileys. This year’s Contest is set to be both special and spectacular. We look forward to welcome Baileys to the celebrations and invite everyone to join in and be United by Music in May”.

All of the ingredients are lined up for an extraordinary Contest. Check out for Baileys treat inspiration and recipes to suit every type of Eurovision Song Contest get together this May.


About Baileys

A certified B Corp, Baileys is a proper adult treat, launched in Ireland in 1974 and now available in 153 markets worldwide. Owned by Diageo plc, Baileys is currently ranked 7th among all distilled spirits sold worldwide. It's the signature delicious balance of Irish Cream, whiskey and fine spirits that makes Baileys Original Irish Cream. The Baileys portfolio includes Original Irish Cream, Salted Caramel, Espresso Crème, Strawberries & Cream and Colada. For more information, visit

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company whose products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at Visit Diageo’s global responsible drinking resource,, for information, initiatives and ways to share best practice. Follow us on Twitter and Instagram for news and information about Diageo: @Diageo_News and @Diageo. Celebrating life, every day, everywhere.

About the Eurovision Song Contest

The Eurovision Song Contest is the world’s largest live music event. It is organized annually by the European Broadcasting Union (EBU), the world’s foremost alliance of public service media (PSM).

The competition, in which participating Member broadcasters of the EBU send a new song to represent their nation, has taken place every year since 1956 except in 2020 when the event was cancelled due to the coronavirus pandemic. 27 countries have won the competition at least once.

37 broadcasters will take part in the 2023 Eurovision Song Contest in Liverpool, UK. The BBC is hosting on Ukraine’s behalf following their win in Turin in 2022 with Kalush Orchestra’s “Stefania”.

The 2022 competition reached over 180 million viewers round the world on TV and online.

The EBU represents 112 media organisations in 56 countries in Europe, the Middle East, and Africa; and have an additional 30 Associates in Asia, Africa, Australia, and the Americas. Its mission is to make PSM indispensable.