13 MAR 2018
13 MAR 2018 Press release
The Singleton of Glen Ord Single Malt Whisky Sensorium Debuts in Hong Kong
Hong Kong, 13 February 2018: For the first time in the world, The Singleton of Glen Ord Single Malt Scotch Whisky today unveiled plans for the global unveiling of its one-of-a-kind ‘Sensorium’, and chooses Hong Kong as its debut to whisky enthusiasts. Docking at Central Harbourfront, ‘The Singleton of Glen Ord Sensorium’ will open its doors, tantalising the full complement of senses, at the four-day culinary festival Taste of Hong Kong presented by Standard Chartered from 22-25 March 2018.
Step inside a giant purpose-built cask, to be surrounded by a 360° video projection. Guests take a seat at the tasting bar and are presented with a series of props that help tell The Singleton story. The thirty-minute tasting experience begins by virtually transporting sixteen guests, at one sitting, to the Scottish Highlands to explore The Singleton of Glen Ord’s rich history, unique production process and flavour profile. Led by a brand’s ambassador, guests are consumed by the sights, sounds, smells and, of course, taste of The Singleton of Glen Ord’s 12, 15 and 18-year-old expressions.
Created to mirror the rich tasting notes of The Singleton of Glen Ord offering, the sensorium is designed with the influence of American and European Oak, which emulates The Singleton of Glen Ord’s casks in which the whisky ages; crafting an alluringly dark, elegant, and complex interior. Step through the oak entrance of The Singleton of Glen Ord Sensorium and discover the magic that is made in Scotland and a full immersion experience like no other.
Founded in 1838, The Singleton of Glen Old produces whiskies with tongue-coating flavours dominated by refill European oak ex-sherry casks. The collection boasts three exquisite whiskies including the Glen Ord 12 Year Old – a fruity, well-balanced Singleton, the 18 Year Old – a subtle spicy, mature, and deep-flavoured counterpart, and the much-anticipated 15 Year Old – a rich and complex whisky with delicate hints of ginger, vanilla and melon, which debuts in Hong Kong in March.
Entry to The Singleton of Glen Ord Sensorium, inclusive of a 12, 15 and 18 year old flight tasting, can be reserved online with a price of HK$188 per person, including a Taste General Entry plus a Singleton Sensorium Whisky Masterclass. To purchase on-site, the Sensorium ticket will be HK$100 per person (subject to availability), and is fully redeemable against an on-site purchase of your favourite sensorium expression. Furthermore, The Singleton of Glen Ord bar, adjacent to the Sensorium, will also be serving by the glass throughout. The General Entry tickets to Taste of Hong Kong presented by Standard Chartered cost HK$120.
The Singleton of Glen Ord Sensorium at
Taste of Hong Kong presented by Standard Chartered
Thursday 22 March 2018: 6pm- 10pm
Friday 23rd March 2018: 12.30pm- 4.30pm and 6pm- 10pm
Saturday 24th March 2018: 12.30pm- 4.30pm and 6pm- 10pm
Sunday 25th March 2018: 12.30pm- 5.30pm
Tickets to The Singleton of Glen Ord Sensorium will be HK$188 per person which includes a tasting of three whiskies (12, 15, 18-year-old), a Taste General Entry plus a Singleton Sensorium Whisky Masterclass. To purchase on site, the Sensorium ticket will be an additional HK$100 per person (subject to availability). General Entry tickets to Taste of Hong Kong presented by Standard Chartered cost HK$120.
Online Booking (Taste General Entry plus Singleton Sensorium Whisky Masterclass): https://www.ticketflap.com/thesingletonofglenordsensorium
** Please download the high-res images at https://goo.gl/yf7sVX
General Entry tickets to Taste of Hong Kong presented by Standard Chartered cost HK$120
Book online at: www.ticketflap.com/tastehongkong2018
For ticketing details and more information please visit: www.tasteofhongkong.com
Address: Central Harbourfront Event Space, 9 Lung Wo Road, Central
Please drink responsibly.
Regina Liu at Prime
Tel: 2973 0089 Email: firstname.lastname@example.org
About The Singleton™ of Glen Ord
The Singleton™ of Glen Ord is a rich, smooth-tasting, perfectly balanced single malt whisky made using only the purest waters from underground springs and rainwater in the mountains of All't Fionnaid.
Created in Glen Ord, one of Scotland’s oldest distilleries founded on Thomas Mackenzie’s land in 1838, the Singleton™ of Glen Ord, for over 150 years insists in traditional long fermentation and slow distillation production method, only to deliver a simply smoother finish than other single malts. Meticulously aged in an equal combination of European (sherry) cask and American (bourbon) casks during maturation, the rich smooth flavour of The Singleton™ of Glen Ord naturally shines through.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and its products are sold in more than 180 countries around the world. For more information about Diageo, people, brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.