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22 DEC 2017

22 DEC 2017 Press release

Press release

Johnnie Walker celebrates the Chinese New Year with limited edition Year of the Dog Blue Label Bottle

Diageo is proud to reveal the latest Chinese New Year design from Johnnie Walker Blue Label with the Year of the Dog limited edition bottle.

Ringing in the festive gifting season, Johnnie Walker, the world’s No. 1 Scotch Whisky Brand1 and the biggest selling spirits brand in travel retail2, celebrates the traditions of Asian culture once again by introducing the fifth instalment from the annual limited edition series for Johnnie Walker Blue Label.

This year’s Chinese New Year design is inspired by the precious bond between man and dog, created in collaboration with multi-award winning Taiwanese artist, Page Tsou. In 2018 the Chinese New Year Design will follow the Striding Man around the world as he celebrates with lanterns, fireworks and dancing dragons. Man’s best friend will be woven throughout the design in honour of the Year of the Dog.

Page Tsou, award winning artist said, “It is an honour to have been commissioned to create the Johnnie Walker Blue Label Year of the Dog bottle. The precious design consists of a total of four dogs all chosen for their special meaning in Asia. This unique design tells the story of Johnnie Walker’s Striding Man and a loyal companion as they journey around the world bringing prosperity and rejoicing in the arrival of the New Year. The design also contains various symbols of wealth and prosperity making this bottle extremely unique and the perfect gift to give this Chinese New Year.”

Johnnie Walker Blue Label is a remarkable Scotch crafted by a small team of 12 expert whisky makers, led by two-time Master Blender of the Year Jim Beveridge3. They select extraordinarily rare single malt and grain whiskies, each chosen for their exceptional quality and character.

Only one in 10,000 casks of the perfectly aged rare whiskies maturing in the Johnnie Walker reserves has the richness and flavour to craft Johnnie Walker Blue Label, the result is a Scotch with notes of honey, fresh fruits, rich spice and an unmistakable smokiness.  

Dayalan Nayager, Managing Director, Global Travel said “During this festive period it’s wonderful to be able to provide whisky consumers with a gift that is luxurious and unique from such an iconic whisky brand. The exquisite design of the Chinese New Year bottle will help to engage new consumers and reward existing ones with a limited edition collectable from Johnnie Walker Blue Label to mark this special time of year.”

The Johnnie Walker Blue Label Year of the Dog Limited Edition bottle is available now in selected travel retail outlets globally, retailing at £175 RRSP for a 1 litre bottle.

1 The IWSR 2017- based on volume and value data 2016 

2The IWSR 2017- based on volume and value data 2016

3 International Whisky Competition 2015, 2016 

ENDS

Contacts

Sara Madden

Smarts Communicate 

Tel: +44 (0) 28 9039 5525 / Email: Sara.Madden@smartscommunicate.com

Notes to Editors:

About Johnnie Walker

Johnnie Walker is the world’s number one Scotch Whisky brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above else.

Six generations of skilled Master Blenders have pioneered and crafted bold new flavours that have transformed a small Scottish grocery store business, founded in 1820, into an international whisky business selling stylish, authentic, and iconic blends.

Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2016), making Johnnie Walker the most popular Scotch Whisky brand in the world.

 

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

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