22 SEP 2021

22 SEP 2021 Press release

Press release

Guinness Announces Chicago Taproom

Legendary Irish brewer’s new West Loop location to open early 2023, celebrate spirit of the city

CHICAGO, September 22, 2021 – Irish heritage, tradition, grit, and resilience all run deep in Chicago, and in the not-too-distant future, so will Guinness roots. This great American city will be the home to the new Guinness Chicago Taproom, slated to open to the public in 2023 in the city’s lively West Loop neighborhood. Located at 375 N. Morgan Street, the 15,000-square-foot space where Guinness has signed a multi-year lease, will be situated within a revitalized historic railroad depot, and embrace the spirit of the Windy City. The taproom team will begin renovations this fall.

“As a native Chicagoan, I already know there are so many reasons to love Chicago - its people, culture, diverse and distinctive network of neighborhoods, and of course its food and beer scene. The city was a natural choice to bring our first neighborhood hub to life,” said Jay Sethi, Chief Marketing Officer, Diageo Beer Company, USA. “We are building this taproom for the people of Chicago and, as with everything that Guinness does, it’s not just about the beer. We aim to celebrate Chicago and make a positive impact on the local community from the day our doors open.”

“No one does St. Patrick’s Day like Chicago, so naturally, Guinness already has a special place in our city’s history,” said Alderman Walter Burnett Jr., of Chicago's 27th Ward. “Now we get to make it a little more official with the Guinness Chicago Taproom, which will help further enliven our already vibrant West Loop neighborhood and bring new jobs to the area.”

The taproom will feature work from local artists and offer rotating beers, cuisine, and events, all bringing to life the spirit of Chicago’s 77 neighborhoods and unique cultural elements. The newest home away from home for Guinness will offer guests a chance to try out exciting new brews – some only available at the Chicago brewery, and some imported from our other Guinness locations – tour the brewing facilities with our beer specialists, learn all about Guinness and its storied history, and even purchase some limited-edition merchandise. On site will be a 10 BBL brewing system for our small-batch and one-off brews for the taproom, in addition to an outdoor patio space and restaurant.

"For years we've seen Guinness as an integral part of so many bar and restaurant experiences, around the world and especially right here in Chicago," said Sam Toia, President of the Illinois Restaurant Association. "We are thrilled there will now be a place Chicagoans can come to enjoy the full Guinness experience, while also continuing to strengthen the rich fabric of Chicago's thriving hospitality community."

More than 75 new jobs will be created to support taproom operations. While the new site will produce a variety of experimental brews, Guinness’ iconic stouts will continue to be imported from our legendary brewery at St James’s Gate in Dublin, Ireland.

This is the second brewing facility and taproom on U.S. soil for Guinness, the first of which is the Guinness Open Gate Brewery in Baltimore, Maryland. Since opening in 2018, the Baltimore taproom has welcomed more than 900,000 visitors and produced 250 experimental brews, including Baltimore Blonde, which is available nationwide. 

While we all eagerly wait for the doors to open in Chicago in 2023, stay up to date any time on all things Guinness on social media (@GuinnessUS) and if you’re up to it, consider paying a visit to the Open Gate Brewery in Baltimore.

ENDS

Contacts

Kristen Crofoot 

Director, External Communications

kristen.crofoot@diageo.com

About Guinness

The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James's Gate Brewery in Dublin.  Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world's most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world.  The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world.

For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.