13 MAY 2021

13 MAY 2021 Press release

Press release

Diageo Brands Earn More Than 100 Awards at 2021 San Francisco World Spirits Competition

Led by Scotch brands, Diageo liquids and packaging were recognized for quality, craftsmanship and overall excellence with 119 medals including three ‘Best in Class’ and 27 Prestigious Double Gold

NEW YORK CITY (May 13, 2021) – Diageo, a global leader in beverage alcohol, announced that its brands have won a collective 119 medals for exceptional quality liquids and packaging at the 21st annual San Francisco World Spirits Competition.

Competing against a record-breaking number of more than 3,500 entries from all corners of the world, Diageo’s continued strong performance at the competition resulted in three Best in Class, 27 Double Gold and 33 Gold Medals across various beverage alcohol categories.

Scotch brands again performed particularly well, earning 31 of Diageo’s total 2021 medals for liquid. Additionally, top honors were awarded to the company’s Gin, Rum, Tequila, American and Canadian Whisk(e)y, Vodka, Liqueurs brands, with Tanqueray, Bulleit, George Dickel, Don Julio, Crown Royal, Smirnoff, Baileys, CIROC, DeLeon, Cascade Moon and Pampero liquids all receiving Gold medals or above. 

“Making exceptional products and liquids is core to what we strive for every day. We are honored that so many of our incredible brands have been recognized for their exceptional quality and craftsmanship by one of the industry’s most established competitions,” said Claudia Schubert, President, US Spirits and Canada.

A full breakdown of Diageo’s winning brands from the 2021 San Francisco World Spirits Competition can be found here. All of Diageo’s brands’ Best in Class, Double Gold and Gold medal winners for liquids are listed below.

Best in Class

  • Lagavulin 8-Year-Old – Best Distillers Single Malt Scotch Up to 12 Years
  • Talisker 18-Year-Old – Best Distillers Single Malt Scotch Up to 13-19 Years
  • Smirnoff Zero Sugar Seltzer Black Cherry – Best Hard Seltzer

Double Gold

  • Baileys Deliciously Light (Cream/Dairy Liqueurs)
  • Buchanan’s Master Blended Scotch (Blended Scotch – No Age Statement)
  • Buchanan’s Two Souls (Blended Scotch – No Age Statement)
  • Bulleit 10-Year-Old Kentucky Straight Bourbon (Straight Bourbon)
  • Cragganmore 2020 Distillers Edition (Distillers’ Single Malt Scotch – Up to 12 Years)
  • Crown Royal Washington Apple Canned Cocktails (Pre-Mixed Cocktails)
  • Crown Royal Noble Collection Rye Aged 16 Years (Rye Whisk(e)y)
  • George Dickel Bottled in Bond (Fall 2008) Whiskey (Tennessee Whiskey)
  • Glenkinchie 2020 Distillers Edition Single Malt Scotch (Distillers’ Single Malt Scotch – Up to 12 Years)
  • Johnnie Walker Red Label (Blended Scotch – No Age Statement)
  • Lagavulin 8-Year-Old (Distillers’ Single Malt Scotch – Up to 12 Years)
  • Lagavulin 12-Year-Old (Distillers’ Single Malt Scotch – Up to 12 Years)
  • Lagavulin Offerman Edition Guinness Cask Finish (Distillers’ Single Malt Scotch – Up to 12 Years)
  • Mortlach 16-Year-Old (Distillers’ Single Malt Scotch – 13 to 19 Years)
  • Mortlach 20-Year-Old (Distillers’ Single Malt Scotch – 20 Years and Older)
  • Oban 18-Year-Old (Distillers’ Single Malt Scotch – 13 to 19 Years)
  • Oban Little Bay (Distillers’ Single Malt Scotch – No Age Statement)
  • Smirnoff Zero Sugar Seltzer Black Cherry (Hard Seltzer)
  • Smirnoff Infusions Watermelon & Mint (Flavored Vodka)
  • Talisker 18-Year-Old (Distillers’ Single Malt Scotch – 13 to 19 Years)
  • Tanqueray London Dry (Gin)
  • Tanqueray No. 10 (Gin)
  • The Singleton of Glendullan 15-Year-Old (Distillers’ Single Malt Scotch – 13 to 19 Years)
  • The Singleton of Glendullan 18-Year-Old (Distillers’ Single Malt Scotch – 13 to 19 Years)

Gold

  • Baileys Churros Cream (Cream/Dairy Liqueurs)
  • Baileys Colada (Cream/Dairy Liqueurs)
  • Buchanan’s Red Seal (Blended Scotch – No Age Statement)
  • Bulleit 95 Rye (Rye Whisk(e)y)
  • Bulleit Bourbon (Straight Bourbon)
  • Bundaberg Master Distillers’ Collection Small Batch Silver Reserve Rum (White Rum)
  • Bundaberg Master Distillers’ Collection Blenders Edition Rum (Dark/Gold Rum)
  • Bundaberg Master Distillers’ Collection Small Batch Distillery Edition Rum (Extra Aged Rum – 5 Years and older)
  • Cascade Mood Edition No. 2 Whiskey (Tennessee Whiskey)
  • CIROC Summer Citrus Vodka (Vodka)
  • Copper Dog Speyside Blended Malt Scotch (Blended Malt Scotch Whisky)
  • Crown Royal Black (Canadian Whisky)
  • Crown Royal Cans Peach Tea (Pre-Mixed Cocktails)
  • Crown Royal Cans Whiskey Cola (Pre-Mixed Cocktails)
  • Crown Royal Northern Harvest Rye (Rye Whisk(e)y)
  • Crown Royal Reserve 12-Year-Old (Canadian Whisky)
  • Crown Royal Winter Wheat Noble Collection (Canadian Whisky)
  • Crown Royal XO (Canadian Whisky)
  • Dalwhinnie 2020 Distillers Edition (Distillers’ Single Malt Scotch – 13 to 19 Years)
  • DeLeon Anejo Tequila (Añejo Tequila)
  • George Dickel Single Barrel Aged at least 15 years (Tennessee Whiskey)
  • W. Harper 15-Year-Old Kentucky Straight Bourbon (Straight Bourbon)
  • Johnnie Walker 200th Anniversary Celebratory Blend (Blended Scotch – No Age Statement)
  • Johnnie Walker 18-Year-Old (Blended Scotch – 16 Years and Older)
  • Lagavulin 16-Year-Old (Distillers’ Single Malt Scotch – 13 to 19 Years)
  • Mortlach 12-Year-Old (Distillers’ Single Malt Scotch – Up to 12 Years)
  • Oban 2020 Distillers Edition (Distillers’ Single Malt Scotch – 13 to 19 Years)
  • Pampero Blanco Rum (White Rum)
  • Smirnoff Infusions Passion Fruit & Jasmine (Flavored Vodka)
  • Smirnoff Zero Sugar Infusions Elderflower and Lemon (Flavored Vodka)
  • Smirnoff Zero Sugar Infusions Cucumber and Lime (Flavored Vodka)
  • Talisker Storm (Distillers’ Single Malt Scotch – No Age Statement)
  • Tanqueray Rangpur Lime (Flavored Gin)

Diageo brought home 16 packaging awards, including three Double Gold medals, one each for Don Julio, Ketel One and Johnnie Walker products. All packaging winners can be viewed online at https://www.sfspiritscomp.com/results/packaging-competition/.

For the 21st year, the prestigious San Francisco World Spirits Competition (SFWSC) was held April 1-30th. Founded in 2000, the SFWSC is one of America’s most respected international spirits events. Products are evaluated in a blind, consensual procedure ensuring the competition maintains its reputation for the highest level on integrity. Winning participants receive the awards of Double Gold, Gold, Silver or Bronze, marking their product as one of the highest quality in the world.

About Diageo North America

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow at Twitter and Instagram for news and information about Diageo North America: @Diageo_NA.

ENDS

Kristin Crofoot, Director External Comms

Diageo North America 

kristen.crofoot@diageo.com 

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO).

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