09 MAY 2019

09 MAY 2019 Press release

Press release

Baltimore’s Guinness Open Gate Brewery Introduces Ecofriendly Beer Carriers

Furthers Diageo and Guinness’s continued commitment to the reduction of plastics in packaging

Guinness Ecofriendly Beer Carriers

May 09, 2019 (Baltimore, MD) – On the heels of Guinness parent company Diageo’s recent global announcement to invest £16m ($20.6m) to reduce the amount of plastics used in its beer packaging operations, including the Guinness brand, the Guinness Open Gate Brewery announces that all Baltimore-brewed limited release canned multipacks available for purchase at the brewery will be sold in ecofriendly carriers.  These carriers, which are sustainably-sourced, are designed as an alternative to the standard plastic rings typically used for beer. Made from by-product waste and other compostable materials, the carriers are fully compostable and biodegradable.

“As a company and a brand, we are continuously looking for ways to work with our suppliers, customers and consumers to ensure that our packaging is sustainable, as well as effective,” said Pietro DiPilato, Senior Vice President of Technical, Diageo NA. “We have implemented a number of sustainable strategies into the design and long-term operations at Open Gate Brewery in Baltimore and are thrilled to take this next step to offer our visitors the chance to take home a taste of the brewery in functional, sustainable and attractive packaging.”

Guinness Ecofriendly Beer Carriers

While the Guinness Open Gate Brewery has offered visitors a chance to buy a select offering of its locally-brewed experimental beers in growlers since its opening in August of 2018, the popular destination has recently expanded their for-purchase offerings to include cans. Recent canned selections from the tap list, some of which have sold out in under a week, have included Black IPA, Crosslands Honey Ale, Rye Stout, and Northwest IPA.  The current limited release canned multipack is a light, crisp Spring Pilsner, which features notes of cracker and citrus, and is available in six-packs, which are of course connected by the new ecofriendly carriers.  This week the brewery also began featuring its canned releases in four-packs for the first time, and is the first brewery in the world to utilize the four-pack version of these highly-sustainable ring carriers.

In 2018 Diageo announced new plastics targets for 2025 and beyond. Diageo’s targets ensure that 100% of plastics used are designed to be widely recyclable or reusable/compostable. In December 2017, Diageo committed to phasing out the use of plastic straws and stirrers from its offices, events, promotions, advertising and marketing globally – and advocates the same to its partners and customers.

For more information about Guinness Open Gate Brewery, visit https://www.guinnessbrewerybaltimore.com.

ENDS

Contact:

Julia Strasdauskas

julia@collins-wilson.com 
+1 443-299-7751

About Guinness

The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James's Gate Brewery in Dublin.  Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world's most popular stout brand. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness beers enjoyed every day around the world.  The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.

About Diageo

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.

Follow us on Twitter for news and information about Diageo North America: @Diageo_NA. Celebrating life, every day, everywhere.