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We’re proud to support the #Unstereotype Alliance and promote gender equality

We joined a host of industry peers this week to support the #Unstereotype Alliance, an initiative led by UN Women to tackle unhelpful and harmful gender stereotypes in advertising.

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Members of the the #Unstereotype Alliance

Members of the the #Unstereotype Alliance

Our Chief Marketing Officer Syl Saller was one of almost 25 industry leaders to attend the inaugural meeting of the #Unstereotype Alliance at the end of this year’s Cannes Lions International Festival of Creativity.

We were joined at the meeting by industry peers including P&G, Unilever, Alibaba and Facebook where together we affirmed our commitment to a global and universal agenda to tackle unhelpful and harmful gender stereotypes in advertising.

A progressive roadmap

At the meeting, participants agreed to develop a roadmap and set standards for achieving progressive gender portrayals in marketing and advertising, and to define gender diversity goals for the workforce, particularly in senior and creative positions.

How to measure progress was also high on the agenda and it was agreed to measure change annually, using third-party measurement to ensure transparency and accountability, with an ambition to achieve substantive impact by 2020.

Philip Thomas, Chief Executive of Cannes Lions International Festival of Creativity, said: "The aims of the #Unstereotype Alliance chime with Cannes Lions’ belief that creativity is a positive force for change and good in the world.

"And it is another example of how the conversations around diversity and representation have moved towards practical and effective solutions to encourage equality in creativity."

Here is the complete list of founding #Unstereotype Alliance members:

• ANA Alliance for Family Entertainment, Stephen Quinn
• Alibaba, Chris Tung
• AT&T, Fiona Carter
• Cannes Lions, Philip Thomas
• Diageo, Syl Saller
• Facebook, Carolyn Everson
• Geena Davis Institute, Madeline Di Nonno
• Google, Matt Brittin
• IPA, Sarah Golding
• IPG, Michael Roth
• J&J, Alison Lewis
• Mars, Andrew Clarke
• Mattel, Lisa McKnight
• Microsoft, Kathleen Hall
• P&G, Marc Pritchard
• Publicis, Arthur Sadoun
• The Female Quotient, Shelley Zalis
• Twitter, Leslie Berland & Anthony Noto
• UN Women, Executive Director, Phumzile Mlambo-Ngcuka
• Unilever, Keith Weed & Aline Santos
• WFA, Stephan Loerke
• WPP, Sir Martin Sorrell