We’re building a new brewery in Kenya and generating thousands of new jobs

Our record-breaking investment in Kenya is part of our ambitious strategy in the region and will create thousands of new jobs across the country.


Senator Keg Brewery Announcement in Kenya

On 28 June our Chief Executive Ivan Menezes joined Kenya’s president Uhuru Kenyatta at the State House in Nairobi to announce the building of a new state-of-the-art brewery by our subsidiary East African Breweries Limited.

The brewery will be built in Kisumu, Western Kenya and marks an exciting new stage in our ambitious plans for beer in Kenya and the East African region.

Building a strong platform

The new brewery will produce Senator Keg, our flagship Kenyan beer made from locally sourced sorghum. Senator Keg is a truly iconic local brand, and the new facility will help us meet the growing demand for this value beer.

Increasing production of Senator Keg is part of our ambitious beer strategy in Africa and, by strengthening our beer platform, we will provide a unique springboard for the promotion and distribution of our spirits business, which we also have ambitious plans to grow.

A considerable impact

The new brewery will have a considerable socio-economic impact both in the Nyanza region and across Kenya. We expect our investment to create over 100,000 direct and indirect jobs. We will recruit 15,000 new sorghum farmers, taking our total in Kenya to 45,000, and the project will enhance our commitment to the domestic value chain and the sourcing of ingredients locally.

Senator Keg has also played a significant role in reducing the consumption of dangerous illicit alcohol in Kenya and the new brewery will continue to provide a safe and affordable alternative to illicit brews.

A ceremony will take place next month to celebrate the announcement of this exciting new investment, with the brewery set to begin production in the next 18 to 24 months.

Read more about sorghum production in Kenya