We continue to raise the bar with gin innovations

The new season has seen Gordon’s revolutionary new flavour variant, Gordon’s Elderflower and Tanqueray No. TEN relaunching with a striking new bottle design.


Gordon’s, the UK’s number 1 gin brand, has further expanded its flavours range with the introduction of a new Elderflower variant in GB and Western Europe. Introduced as a new addition to its flavours range, launched last year with Gordon’s Crisp Cucumber, the launch of Gordon’s Elderflower will help to further capitalise on a particularly buoyant period for gin. Recognising that flavoured spirits have seen huge successes in other markets, Gordon’s has identified this as a key opportunity for gin.

Gordon’s Elderflower is a distilled gin with natural elderflower and flavourings and is also available in an exciting premix can. The new ‘butterfly’ packaging design in vibrant sunshine-yellow will offer extra stand-out on shelf while still retaining the signature Gordon’s look.

“With gin in strong growth, now is the perfect time to push the category forward even further with this new flavour launch. Known and loved in the UK, Gordon’s continues to lead with on-trend and innovative flavours such as Elderflower and Crisp Cucumber. We expect this launch to take the market by storm, representing an exciting opportunity for on and off-trade retailers alike.”

Katerina Podtserkovskaya

Marketing Manager, Gordon’s

Meanwhile Tanqueray No. TEN gin has revealed the new bottle design. The stylish bottle shape illustrates the streamlined glamour of the Art Deco era and the cocktail culture. It also celebrates the fresh, whole citrus fruits that have always defined Tanqueray No. TEN. In homage to this, ten elegant facets flow down the green bottle and meet at the base in the shape of a citrus squeezer, preserving the same Tanqueray No. TEN liquid we know and love.

The iconic Tanqueray scarlet seal and founder Charles Tanqueray’s signature serve as an eternal stamp of approval that boast the liquid’s superior quality. A man whose ambition and expertise knew no bounds, Charles Tanqueray’s legacy lives on with new verve with the stylish new Tanqueray No. TEN bottle.

As the benchmark of the white spirits category and the only gin in the Hall of Fame at the San Francisco World Competition, the flavours of Tanqueray No. TEN best shine through in a sophisticated martini cocktail – the perfect showpiece for a gin that is universally recognised by those in the know as the ultimate expression of quality.

“The new bottle reignites a passion for truly sophisticated martini cocktails. We are currently seeing a booming desire for classic cocktails and the martini cocktail in particular, a trend we see continuing to blossom in 2014. I couldn’t think of a more sophisticated and extraordinary gin for such a simple, yet beautiful cocktail.”

Barrie Wilson

Tanqueray Global Ambassador

The new Tanqueray No. TEN bottle is available in the US from February 2014 and worldwide from April 2014 onwards.