The world prepares for celebrations to mark International Scotch Day on February 8th
Today marks one month to go until Scotch is celebrated across the globe on 8th February, International Scotch Day.
Feature 08 JAN 2018
Now in its second year, the day is a true celebration of Scotland’s greatest gift, cementing Scotch’s status as both the world’s favourite whisky and the perfect drink to be shared with good company, wherever, whenever.
A series of events and celebrations will take place in homes, bars, clubs and events across the world, as Scotch aficionados, enthusiasts and fans alike raise a glass to their favourite whisky and mark International Scotch Day.
Ronan Beirne, Global Brand Marketing Director at Diageo said: “Last year we launched International Scotch Day and its huge success proved what we at Diageo already knew – the world loves Scotch. This year is going to be even bigger, with celebrations taking place globally, from Scotch Whisky tastings to free distillery passes and celebrity events in cities from Manila to Johannesburg”.
International Scotch Day is an opportunity to celebrate the world’s favourite whisky and to shine a spotlight on the entire Scotch Whisky category. Scotch has been built on its integrity, quality and authenticity, and no other spirit can offer as diverse a range of tastes, textures and flavours.
Ewan Gunn, Global Scotch Whisky Master from Diageo commented: “Scotch is made all the way across the romantic west coast, through the whisky heartland of Speyside, to the vibrant urban central belt of Scotland. And though it is made here, it belongs to the world and truly is the world’s favourite whisky. Hosting International Scotch Day for a second year shows how confident we are about the popularity of this truly international drink.”