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The countdown to Talisker Whisky Atlantic Challenge begins

On 12th December 2017, 28 teams from around the world will leave the shores of La Gomera, Canary Islands, to row 3,000 miles across the Atlantic Ocean to English Harbour, Antigua in the Talisker Whisky Atlantic Challenge.

Feature

Known as the world’s toughest row, the 2017 race includes teams from the UK, Ireland, USA, Spain, Romania, Switzerland, Netherlands, Norway, Australia, New Zealand, China, Antigua and Egypt. Competing as solos, pairs, trios or teams of four, each participant will burn around 8,000 calories a day and lose approximately 20% of their body weight over the duration of the race.

Talisker Whisky Atlantic Challenge arrival 2015

Talisker Whisky Atlantic Challenge arrival 2015

Teams will experience all of the challenges the Atlantic and nature’s elements can conjure, from tropical storms to 40ft waves and sweltering heat - rowing in shift patterns of two hours on, two hours off. Alongside the physical challenge, teammates will need to work together to stay mentally strong as they spend Christmas Day and New Year’s eve away from their families during this transformational adventure, which lasts anywhere between 35-90 days.

“To us, the Talisker Whisky Atlantic Challenge is all about supporting and bringing to life the transformational experience and journey of each rower as they immerse themselves in the elements. Our founders, the MacAskill brothers, rowed from Eigg to Skye to found Talisker Distillery in Scotland almost 200 years ago and just like our founders’ row, this challenge represents adventure, strength of character and showcases what it means to be made by the sea.”

Blaire Fraser

Global Talisker Brand Manager