Smirnoff launches ‘Getaway Cars’ to raise awareness of responsible drinking campaign

As part of Smirnoff’s ‘Infamous Since 1864’ campaign, the brand launched a series of ‘Getaway Cars’ to raise awareness of the responsible drinking campaign to consumers across London


A Smirnoff 'Getaway Car'

The aim of the ‘Getaway Cars’ was to land the responsible drinking message and encourage consumers to take public transport as a safe way to travel after having a drink.

The advertisements were displayed across buses and taxis with imagery amplified across social media.  

Responsible drinking campaign messaging was displayed across London

The ‘Getaway Cars’ language links back to the ‘Infamous Since 1864’ global campaign, which shares the far-from-ordinary story of Smirnoff and what it took to become the world's number-one vodka brand.

Find out more about the campaign

More to come…

And this is just the beginning. We can expect more responsible drinking campaigns launching soon as Smirnoff continues to roll out the ‘Infamous Since 1864’ activity. Follow the brand on social channels to be the first to see the new content.

Visit the Diageo website for more information about Smirnoff