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‘Smashed’ kicks off 2018 global tour starting in the UK

'Smashed’, a global programme that is dedicated to preventing underage drinking around the world, embarks upon its 2018 tour to educate young people worldwide on the dangers of underage drinking in a way that is creative, engaging and hard-hitting.

Feature

This week sees ‘Smashed’ commence its 2018 international tour. The initiative, which aims to visit 16 countries over 12 months in 2018, looks to empower young people worldwide by equipping them with the information, awareness, and confidence to make responsible choices around alcohol.


The tour starts in the UK, with ‘Smashed’ appearing in 90 schools across six different regions and reaching around 18,000 students in the UK alone.


This is just the start however, with ‘Smashed’ set to reach over 250,000 young people who will be taught about the risks and potential consequences of underage drinking in a captivating and engaging way. Countries welcoming ‘Smashed’ this year include Nigeria, Indonesia, Cambodia, and Australia.

Two actors taking part in the ‘Smashed’ theatrical performance

‘Smashed’ is a theatre education programme led by Collingwood Learning. The programme combines a live theatre production presented by professional actors accompanied by interactive workshops, evaluation and teaching resources for schools.


Diageo is dedicated to preventing underage drinking around the world and has been a proud sponsor of ‘Smashed’ since its birth in 2005. This global programme has grown to educate young people worldwide on the dangers of underage drinking in a way that is creative, engaging and hard-hitting. In addition to the UK, 2017 also saw ‘Smashed’ programmes set up in Peru, Mozambique, Taiwan, Vietnam and Thailand. 

The scheme has been developed in consultation with young people and helps schools educate young people to understand the facts, causes, and consequences surrounding alcohol misuse.