Slow Turtle makes a leisurely arrival on the shores of the Seychelles
Helping clean up the beaches where it is set to be enjoyed, in partnership with the Ocean Project
Feature 02 APR 2019
Our latest innovation from the shores of the Seychelles is Slow Turtle Cider and with a unique selling point. A recycling commitment which will see regular beach clean ups and a returnable bottle scheme.
Slow Turtle Cider has been created by Diageo’s Seychelles Brewery on the Indian Ocean islands, tapping into the growing trend for more variety in the cider category.
Seychelles Breweries (Sey Brew) is committed to minimising its environmental impact on the islands its serves. It operates a returnable bottle infrastructure to ensure that millions of bottles are re-used and avoid being sent to landfill. With the brewery set to recycle upwards of 20 million bottles this year.
In this same way, Seychelles Breweries is keen to support local initiatives – namely the Ocean Project – who are similarly motivated to protect the environment and organise of beach clean ups.
To launch the new cider and the partnership, Seychelles Breweries has offered 18+ participants in future Ocean Project clean-up events a bottle of Slow Turtle Cider as a thank you for their efforts. The Brewery will also continue to work with the Ocean Project on various other initiatives around recycling and clean ups.
Going forward Slow Turtle will also provide updates to confirm the number of bottles recycled each month.