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Sharing our footprint with consumers

Our new environmental footprint assessments of some of our global brands aim to give people the information they’re looking for in an engaging and accessible way.

Feature

Smirnoff Athens

Did you know that 80% of the water used to make a pint of Guinness is in the growing of barley and hops?

Or that a single measure of Tanqueray gin has a carbon footprint of 45g CO2, which is less than a can of cola or a packet of crisps?

We know that today’s consumers are increasingly conscious of the environmental impact of the brands they choose, and are looking for information to help them make informed decisions. That’s why we’ve been working on a series of assessments to help people better understand the environmental footprint of some of our most popular brands.

These assessments provide a summary of the carbon and water impact for each brand and how it compares to drinks such as water, milk and coffee. They also use everyday references (such as water used in shower) to help people easily understand each brand’s impact as well as providing details on how we are working to address these impacts. 

Use the links below to download environmental footprint assessments for five of our key brands.

About the assessments

The objective of these assessments is to provide consumers with information in a format which is interesting and accessible. They are not designed to suggest that our brands have more or less environmental impact than other beverages and should not be used to make direct comparisons with competitor products or influence purchase decisions.

We will continue to refine our approach so we can better understand the environmental impact of our brands and will aim to increase the number of brands available in the future.