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​​Reinforcing our commitment to sustainable packaging on World Environment Day

We've marked World Environment Day 2017 by launching our new Global Plastics and Packaging Guidelines, reinforcing our commitment to sustainable packaging across our business.


Smirnoff Sorbet Family

We are committed to becoming a more sustainable business, and are constantly looking at ways to reduce our environmental impact. As a consumer goods company, we are particularly conscious of the impact our product packaging can have on our shared environment.

That’s why we've committed to sustainably sourcing all of our paper and board, increasing the average recycled content, reducing total packaging weight and ensuring that all of our packaging is recyclable by 2020.

Facing the challenges of plastic packaging

Reducing plastic packaging is essential to achieving these goals. While the majority of our beverage products come in primary packaging made from glass and aluminium, the use of plastic packaging is increasing the world over. These formats are often more challenging to recycle, particularly in markets where recycling infrastructure is undeveloped.

Our new new Global Plastics and Packaging Guidelines, which supplement our wider Sustainable Packaging Commitments, include a number of new commitments to overcome these challenges. One of our key commitments is to increase the use of pre and post-consumer recycled plastic materials in their plastic formats, particularly polyethylene terephthalate, in line with our ambition to increase recycled content in all our packaging.

Aimed at both our own teams and partners across our supply chain, the new guidelines are an important step on the journey toward more sustainable packaging – and that's something to be proud of on World Environment Day.

Read our new Global Plastics and Packaging Guidelines