Reducing drink driving accidents with UNITAR

In India, one road accident occurs every four minutes. Our partnership with the United Nations Institute for Training and Research (UNITAR) aims to reduce these incidents, and improve road safety globally by 2020.


This week we held a conference in New Delhi where experts worldwide came to talk about road safety in India, and how to reduce accidents. It was held as part of a global road safety training program we're running with UNITAR in countries with the highest death rates relating to road accidents.

Our mission to improve road safety

Road traffic injuries claim more than 1.2 million lives each year, with 90% of fatalities occurring in low and middle-income countries. Roughly 1.5% of road accidents and 4.6% of fatalities are due to drink driving.

 To reduce these figures, the UN created the 2030 Agenda for Sustainable Development. This agenda set a goal to cut road traffic deaths and injuries by 50% by 2020. Our 'Road Safety Initiatives for Cities' campaign with UNITAR aims to help reach that goal through the running of our road safety training programs.

 In India, our signature ‘Diageo Road to Safety’ program is now in its 3rd year. The initiative has reached 50 new cities in 15 states, and we've trained over 3,900 traffic officials in road safety capacity-building. The program has also received over 3 million pledges against drunk driving in India.

Carolyn Panzer, Global Director of Alcohol in Society, Diageo plc

Carolyn Panzer, Global Director of Alcohol in Society, Diageo plc, who was at the conference in New Delhi, said, “There is no doubt that achieving the Sustainable Development Goal of halving road traffic fatalities by 2020 will be difficult, but I came away from the conference in Delhi inspired that we can do so. There is a clear desire to work together from across government, civil society, and the private sector, and this will bring greater resources to bear in tackling this complex, global problem.”

Read the full announcement