Our Plan W programme continues to be a success

Since its initial launch in December 2012, our Plan W programme has reached 40,000 women across Asia Pacific through training and skills development. Through supporting local initiatives, Diageo has made significant steps towards the overall goal of improving two million women’s prospects by 2017.


Bakery Skills Training China

Plan W is part of Diageo’s commitment to benefit the societies and economies in which we operate, investing in empowerment through skills, education and enterprise through our entire value chain. In March 2013, Diageo became the first alcohol beverage company to sign up to the UN Women's Empowerment Principles (UNWEP).

Plan W will be rolled out in 17 countries across the region: Australia, Cambodia, China, India, Indonesia, Japan, Laos, Malaysia, Myanmar, Nepal, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.

To date, Diageo has launched 33 initiatives in 13 countries, working with 18 partners. This has created a positive ripple effect that has reached 200,000 beneficiaries through the women empowered.

The initiatives have been launched in four focus areas: new skills, new businesses, better workplaces and better awareness, with great success stories in all:

New skills: In Lebanon, Diageo is collaborating with a local partner to develop a training programme to educate women in rural areas across the country in order to improve their business skills and increase their employment prospects.

New Businesses: Plan W is working with 1,100 Dalit women cross the Nawalparasi district of western Nepal. In the first nine months, close to 500 women received training and seed funding to help them develop their own small businesses in farming, product repair, embroidery and candle-making.

Better Workplaces: In Cambodia Diageo has conducted training to improve the workplace safety and wellbeing of our Guinness beer promoters.

Better Awareness: Diageo led The ‘Women in Hospitality and Tourism in Asia’ conference, which provides a platform to feature prevailing issues, opportunities, solutions and innovations to empower women who work in the hospitality and tourism industry. At the conference five leading journalists from across Asia-Pacific were recognised by Diageo for their outstanding work in support of women’s empowerment issues at the inaugural Women’s Empowerment (WE) Journalism Awards gala dinner.

Embroidery Training China