New Bundaberg Rum Visitor Experience opens at the Bundaberg Distillery
$8.5 million investment is one of the most significant in the distillery’s rich 127-year history.
Feature 13 AUG 2016
On Saturday 13 August, the Bundaberg Distilling Company, home of Bundaberg Rum and Australia’s most celebrated rum distillery, opened a new Visitor Experience following an $8.5 million upgrade.
The investment is one of the most significant in the distillery’s 127-year history and the new Visitor Experience is a testament to the ongoing popularity of Bundaberg Rum and the brand's commitment to the Bundaberg region.
In addition to the famous Distillery tour, the Visitor Experience now offers two fascinating new tour experiences: the Bundaberg Rum Museum Experience and the Blend Your Own Rum Experience.
The upgrade also includes an expanded shopping area, including the Bundy Bar where visitors can purchase exclusive and limited edition products only available from the distillery.
Bundaberg Distilling Company Chairman, Anthony Mortimer, anticipates that the new world-class facility will attract more visitors to the Bundaberg region and further cement the distillery as one of the top ‘must-visit’ destinations in Queensland.
“Bundaberg Rum is an Australian icon which now has the visitor experience to match its world-class and award-winning rum. We’re proud to invite locals, Australians and rum lovers from around the world to visit the distillery and experience the rich history of Bundaberg Rum and the Bundaberg region, and to, of course, enjoy a rum with us while they’re there.”
Federal Member for Hinkler and Assistant Minister for Trade, Tourism and Investment Keith Pitt said the Bundaberg Rum Distillery has long been a popular destination for people visiting the region.
“This significant investment of $8.5 million will help cement the Bundaberg Rum Visitor Experience as one of the leading attractions in Queensland and bring additional visitors and trade to Bundaberg. I congratulate the Bundaberg Distilling Company for its ongoing commitment to the region.”