Meet Nicole Austin - the new General Manager and Distiller at Cascade Hollow Distilling Co.

Nicole Austin, recently appointed as the new General Manager and Distiller of Cascade Hollow Distilling Co. in Tennesse, joins the many Diageo women spearheading the industry around the world.


Cascade Hollow Distilling Co. has recently appointed 33 year old Nicole Austin as their new General Manager and Distiller. Formerly known as George Dickel Distillery, Cascade Hollow Distilling Co. is home to George Dickel Tennesse Whisky.

As part of her new role, established chemical engineer and distiller Nicole, has been tasked with overseeing the brand’s 148-year legacy of making Tennessee’s smoothest, award winning craft whisky.

Nicole is one of many women spearheading the industry, joining the likes of Rebecca Weir, Scotland's first female coppersmith and Johnnie Walker whisky blender, Emma Walker, to name just a few.

Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow.

Nicole has established a strong reputation within the industry over the last decade all making her a great fit for this pioneering General Manger and Distiller role. Her story is testament to the fact that individuals with the most diverse and varied background can excel within the industry. Nicole graduated from Manhattan College with a major in Chemical Engineering in 2006, before landing her position as a Master Blender for Kings County Distillery in 2010.

Nicole’s story was recently featured in American publication, The Tennessean. You can read the article in full here.