Meet Lauren Mote, Diageo’s Global Cocktailian

Hear from Lauren on World Cocktail Day as she tells us about her role as Diageo’s first ever Reserve Global Cocktailian.

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How did you become a Global Cocktailian? What’s been your journey to this unique role?

I’ve been in the drinks industry for 21 years, in Toronto, Vancouver and now Amsterdam. I’m a bartender and have run all types of bars, restaurants and hotel programs. Building strong relationships and business practices in my roles have been paramount while exercising my creativity to share beautiful drinks and experiences.

In 2015, I won World Class Canada, and placed 12th in the world on the global stage in South Africa. From 2015-2017 I was building the World Class Canada program with the local team, and in 2017 became the first-ever Diageo Reserve Global Cocktailian. This means I am the globally-recognised media and public facing ambassador for the World Class program, as well as the lead on education for our World Class studios program, supporting all brands in the Diageo Reserve portfolio. Over the last four years, I have travelled to nearly 60 countries and worked with tens of thousands of bartenders across the drinks industry.

What is the most exciting part about your role?

The most fulfilling part of my role is being a key resource to help build up and educate bartenders around the world. While world class drinks are a huge component, people – bartenders, guests and operators – are at the heart of this program. My role is innovative, creative, supportive and future-thinking, across a diverse landscape of people, brands, places and ideas. I am striving each day to ensure our World Class program is inclusive, approachable and aspirational to all bartenders.

What do you love most about working for Diageo?

As a consultant for Diageo, I am able to keep one foot firmly placed in the world of bars and bartenders, and the other foot connected to where our brands and programs are going, maintaining support and focus on all sides. I appreciate and am very grateful to work with an amazing team, including Simon Earley the Head of World Class, alongside our global brand teams, to bring all of our ideas and dreams to life.

Is there anything exciting in the pipeline that you can share with us?

This year, World Class programming is fully virtual and able to support bartenders around the world with educational and brand-led experiences as long as they have a working internet connection (our partnership with Diageo Bar Academy makes this possible). Our Global Finals event continues this year, and in July we will welcome all 55+ finalists from around the world into our virtual hub space. This year, we are crowning a World Class Bartender of the Year, no matter what!

As always, we urge everyone to support their local bars and bartenders, and for bartenders reading this, thank you for all your hard work and tenacity over the past year despite many challenges – we continue to work in service of what you need, and are emerging stronger together. Toasting a Don Julio Margarita to everyone!

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