Ketel One vodka inspires bartenders to source ingredients locally
Ketel One's new ‘One Square Mile’ initiative encourages bartenders to use ingredients for their cocktail menus that are sourced within a one-mile radius of their local bar
Feature 02 SEP 2019
Ketel One's 'One Square Mile' initiative will encourage bartenders to source local produce, aiming to promote locally grown ingredients and reduced waste in the drinks industry.
A number of cocktail bars across the UK will feature a Ketel One menu, which will include three vodka cocktails that showcase the local proximity of the ingredients used. One of the cocktails from each menu will be a serve that consumers can easily recreate at home.
Nine Lives, London will be featuring a 'Bermondsey Bees Knees' cocktail in collaboration with local beekeepers and made with produce from local farmers
The bars taking part in the initiative will also host a series of events that hero partnerships formed within the local community.
“We’re delighted to be launching our One Square Mile initiative – designed to inspire bartenders and local communities to come together to utilise their skills and resources to create something great. Not only is using seasonal ingredients and local produce to create cocktails typically more sustainable, it really elevates the flavour in cocktails and is a great way to engage with local communities.”Kate Jackson
Brand Ambassador for Ketel One Vodka
Ketel One Vodka’s One Square Mile initiative will run from 2nd – 8th September
Find out more about how Ketel One Vodka is inspiring bartenders around the world to re-think the way they choose ingredients and prepare their cocktails to have a positive impact on their communities: