Johnnie Walker Striding Man event champions responsible drinking and an abuse-free society
Johnnie Walker launches its #strideforgood campaign in South Africa accompanied by 365 Johnnie Walker Striding Men statues, to promote responsible drinking and in support of an abuse-free society.
Feature 14 DEC 2017
Johnnie Walker has collaborated with Million Men March, Tswharanang Legal Advocacy Centre and Lifeline, to host an event in Johannesburg in support of an abuse-free society.
The event, which marks the launch of the brand’s #strideforgood campaign in South Africa, raised awareness of the ambition of all parties involved to help eradicate the causes and effects of women and children abuse for all 365 days of the year.
The South African public were invited to offer their support for an abuse-free society, by participating and contributing towards 365 days of Activism for No Violence against Women and Children by continuing to promote responsible drinking in South Africa.
The initiative builds upon the international awareness-raising campaign, ‘16 Days of Activism for No Violence against Women and Children’, which is held every year from 25 November, International Day for the Elimination of Violence Against Women, until 10 December, International Human Rights Day.
365 Johnnie Walker Striding Men statues were positioned along the Nelson Mandela bridge to highlight the commitment to extend the 16 days to 365 Days of Activism for No Violence against Women and Children.
Johnnie Walker, as with all of Diageo’s brands, has a proud heritage of promoting responsible drinking and ensuring individuals enjoy alcohol as part of a balanced lifestyle. The Striding Men event is just one of the many initiatives championed by Johnnie Walker to promote responsible drinking and combat alcohol misuse.