Johnnie Walker named one of the Best Global Brands of 2018
For the ninth consecutive year Johnnie Walker has been listed in Interbrand's ranking of the 100 most valuable brands in the world.
Feature 04 OCT 2018
Now in its 19th year, the report’s 2018 theme is Activating Brave - examining the role that brand strength plays in the transformation of the world’s leading businesses. Johnnie Walker has been recognised for it's strength in three key areas: commitment, consistency and authenticity.
“I’m very proud to see Johnnie Walker recognised by Interbrand as one of the 2018 Best Global Brands. Johnnie Walker has been the world’s most popular scotch for more than 60 years – a true global giant, and yet one that is crafted by a small team of 12 whisky masters with the finest malts from the four corners of Scotland. It’s an incredibly exciting time to work on this iconic brand – we’ve just unveiled White Walker in collaboration with HBO and Game of Thrones, and are hard at work in preparation for a new Johnnie Walker brand experience in Edinburgh.”John L Williams
Global Brand Director for Johnnie Walker
Interbrand's Best Global Brands 2018 ranking is based on three key components that contribute to a brand's cumulative value:
- The financial performance of the branded products or services
- The role the brand plays in purchase decisions
- The brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future