Johnnie Walker launches new Keep Walking campaign around the world
The new campaign, the latest in Johnnie Walker’s award-winning ‘Keep Walking’ series, celebrates what happens when great whiskies and great people come together.
Feature 07 JUN 2018
Drawing on the fact that Johnnie Walker whiskies are crafted by bringing together some of the best individual whiskies from the four corners of Scotland - the Highland, Island, Speyside and Lowland regions - the campaign focuses on why its whiskies are the perfect choice for bringing people together.
In keeping with Johnnie Walker’s long-standing philosophy of progress, Keep Walking features a series of feel-good films that recognise it’s not just about where you are going, it’s about who you walk with.
The multi-media campaign, which will be brought to life around the world across TV, digital and out of home media, will be supported by a multi-million pound investment from Diageo’s Global Travel that sees the creative featuring prominently across all Heathrow terminals and at Edinburgh airport.
The global Johnnie Walker takeover will run until September 2018 and will also feature across British Airways flights, with the new film running on in-flight entertainment, in the BA lounge in Heathrow and on the cover of BA’s in-flight magazine ‘High Life’.
The campaign follows Diageo’s announcement of a £150 million investment over three years to transform its Scotch whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector – including plans for the opening of a new Johnnie Walker brand experience in Edinburgh.
“A commitment to making quality whisky for quality times has always been important to us and it’s great to talk about that. For the best part of 200 years we’ve sought out the best whiskies from all over Scotland for people to enjoy when they get together with those who matter to them. That’s what really excites me about this campaign, it’s a chance to put a spotlight on the fact that we bring together exceptional tasting Scotch Whiskies from every nook and cranny of the country and spend our time crafting them so that people can enjoy amazing flavours when they get together with their friends and family.” - John Williams, Johnnie Walker Global Brand Director