Johnnie Walker Launches Limited Edition Johnnie Walker Black Label The Director’s Cut
Thirty-five years on from being the spirit of choice in cult sci-fi classic Blade Runner, Johnnie Walker Black Label returns to the big screen in its highly-anticipated sequel Blade Runner 2049.
Feature 14 SEP 2017
Johnnie Walker Black Label The Director’s Cut is a limited-edition Scotch Whisky created by Master Blender Jim Beveridge in collaboration with visionary filmmaker Denis Villeneuve. The experimental blend is inspired by Villeneuve’s Blade Runner 2049, and is presented in a futuristic bottle. With trademark smokiness and a contemporary twist, Johnnie Walker Black Label The Director’s Cut is a rich smooth blend with aromatic and vanilla flavours and is bottled at 49% ABV as a nod to the futuristic period in which the film is set.
Commenting on the launch, Johnnie Walker Master Blender Jim Beveridge said,
“What we have created in Johnnie Walker Black Label The Director’s Cut is something really special that fans will be able to relate to and whisky drinkers will love. I was truly inspired by Villeneuve’s artistic vision for Blade Runner 2049 and how it could come to life in this new blend. I learned that filmmaking is much like blending - you have to constantly be committed to creating the best possible outcome.”
“Johnnie Walker blending tradition dates back to 1820 and I’m honoured to carry on the legacy and collective memory of our other past blenders to ensure that the same whisky enjoyed today can be enjoyed responsibly in 2049.”