Johnnie Walker Launches Limited Edition Bottle to celebrate Chinese New Year
The new bottle is beautifully illustrated with designs that celebrate the prosperity and abundance symbolised by the Rat
Feature 22 JAN 2020
The illustrations have been created by award-winning Chinese artist Shirley Gong, who has captured the wit, entrepreneurship and adaptability of this highly intelligent creature. This limited edition is the perfect gift for those who you wish a year of happiness and prosperity in 2020.
“I wanted this limited edition to be something that would celebrate and honour Chinese New Year as well as a piece of art that speaks to the rare craft and character of Johnnie Walker Blue Label. I was keen to create something elegant, rich and really beautiful that people would look at and think, ‘wouldn’t that be a wonderful gift to give someone at Chinese New Year’.”Shirley Gong
Johnnie Walker Blue Label is a velvety smooth and vibrant Scotch handcrafted in small batches using rare whiskies from across the four corners of Scotland. Only 1 in 10,000 casks from the unparalleled Johnnie Walker reserves of aging Scotch - including some from long-closed ‘ghost’ distilleries - is considered to have the remarkable depth of character needed to craft this exceptionally smooth whisky.
“The celebration of rare, exceptional Scotch whiskies will always be at the very heart of Johnnie Walker Blue Label. We know that the dedication that Shirley brings to her art is the same dedication that we bring to our craft and this is highlighted by the wonderful bottle design for Chinese New Year - Year of the Rat.”Jim Beveridge
Johnnie Walker Master Blender
Tasting Johnnie Walker Blue Label is like experiencing a rolling wave of flavour. Rich spice gives way to a deep surge of vanilla sweetness and honey, caramel and hazelnuts course through dark chocolate before a luxuriously long smoky finish.
*Additional stockists include:
- Master of Malt
- The Whisky Shop
- Gordon and Macphail
- Grapevine and The Whisky World
- Royal Mile Whisky
- The Scottish Whisky Experience
- John Lewis
Our Good Host Guide offers hints and tips around how to be a great host during celebrations such as Chinese New Year, read more here.
Notes to Editors:
For more information please contact:
020 8978 2749
020 3745 7642
About Johnnie Walker:
Johnnie Walker is the world’s number one Scotch Whisky brand (IWSR), enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above else.
Today’s range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for over 19 million cases sold annually (IWSR, 2018), making Johnnie Walker the most popular Scotch Whisky brand in the world.
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff and Cîroc vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Celebrating life, every day, everywhere.