Johnnie Walker launches Johnnie Walker Black Label the Jane Walker Edition, donating $1 for every bottle made to organizations championing women's causes
New Jane Walker Brand Icon Celebrates Women’s Progress and Marks First Major Change of Brand’s Striding Man Logo In Over A Century
Feature 26 FEB 2018
Johnnie Walker is proud to unveil Jane Walker, the first-ever female iteration of the brand’s iconic Striding Man logo. The Jane Walker icon will debut on a special-edition offering of our award-winning Black Label blend; Johnnie Walker Black Label. The Jane Walker Edition will be available to whisky fans across North America beginning in March to coincide with Women’s History Month and International Women’s Day celebrations.
Jane Walker by Johnnie Walker
For more than a century, the Striding Man has been a Johnnie Walker icon and an important part of the brand’s history. While his look has had subtle changes over the years, he has always conveyed the brand’s unique point of view and symbolized moving forward. As a brand that has stood for progress for nearly 200 years, Johnnie Walker is proud to take this next step forward by introducing Jane Walker as another symbol of the brand’s commitment to progress.
Women have played a significant role in the brand’s history dating back to 1893, when John Walker & Sons purchased the Cardhu distillery from Elizabeth Cumming. Cardhu is one of the single malts that comprises Johnnie Walker Black Label and is considered the heartbeat of the blend. Elizabeth Walker, the wife of founder John Walker, was also fundamental to the creation of their own blended whisky, working alongside John and their son Alexander in the original Walker grocery shop. Today, nearly 50% of the brand’s 12 expert blenders are women, with female leadership across marketing and C-Level executives.
““Important conversations about gender continue to be at the forefront of culture and we strongly believe there is no better time than now to introduce our Jane Walker icon and contribute to pioneering organizations that share our mission. We are proud to toast the many achievements of women and everyone on the journey towards progress in gender equality.””Stephanie Jacoby
Vice President of Johnnie Walker
For every bottle of the Jane Walker Edition made, Johnnie Walker will be donating $1 to organizations championing women’s causes, with a total donation of up to $250,000. Partners include Monumental Women, a nonprofit working to erect a monument honoring America’s female suffragists in New York City’s Central Park, and She Should Run, dedicated to inspiring women to run for office. More detail on these efforts can be found at WalkWithJane.com.
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