Johnnie Walker celebrates the Chinese New Year with limited edition Year of the Dog Blue Label bottle
Ringing in the festive gifting season, Johnnie Walker celebrates the traditions of Asian culture by introducing the fifth installment from the annual limited edition series for Johnnie Walker Blue Label.
Feature 22 DEC 2017
This year’s Chinese New Year design is inspired by the precious bond between man and dog, created in collaboration with multi-award winning Taiwanese artist, Page Tsou.
In 2018 the Chinese New Year Design will follow the Striding Man around the world as he celebrates with lanterns, fireworks and dancing dragons. Man’s best friend will be woven throughout the design in honour of the Year of the Dog.
Page Tsou, award winning artist said “It is an honour to have been commissioned to create the Johnnie Walker Blue Label Year of the Dog bottle. The precious design consists of a total of four dogs all chosen for their special meaning in Asia.
"This unique design tells the story of Johnnie Walker’s Striding Man and a loyal companion as they journey around the world bringing prosperity and rejoicing in the arrival of the New Year. The design also contains various symbols of wealth and prosperity making this bottle extremely unique and the perfect gift to give this Chinese New Year.”
“During this festive period it’s wonderful to be able to provide whisky consumers with a gift that is luxurious and unique from such an iconic whisky brand. The exquisite design of the Chinese New Year bottle will help to engage new consumers and reward existing ones with a limited edition collectable from Johnnie Walker Blue Label to mark this special time of year”Dayalan Nayager
Managing Director, Global Travel at Diageo