How we're helping women to become entrepreneurs in India
This June, Diageo-United Spirits announced Phase II of the Young Women Social Entrepreneurship Development Programme in association with the British Council.
Feature 25 JUN 2015
At a reception hosted by His Excellency, Sir James Bevan KCMG, the British High Commissioner in India, in the presence of the honorable Chief Guest, Ms. Maneka Gandhi, Union Cabinet Minister for Women & Child Development, the programme was dedicated to the women of India.
Launched in September 2013, Phase I of the programme saw master trainers conduct training workshops across the country, providing social entrepreneurship training to 1,200 women.
This in turn has benefited over 6,000 people in the community where empowering women has a ‘multiplier effect’ positively impacting four others around them. The programme also mentors innovative ideas which have the potential to mature into successful social enterprises.
In its second year, the programme focuses on practical application, shared learning and training on management, finance, communication, leadership, marketing and fundraising. On the completion of both phases, a total of 4,000 women will receive entrepreneurship education.
“At the heart of our business model is the ambition to create an impact in the communities where we operate. For us, empowerment stands for a woman’s right to have access to choices and resources which can influence society and the economy. Through the second phase of the Young Women Social Entrepreneurship Development Programme in collaboration with the British Council, we are proud to empower disadvantaged women through social entrepreneurship by nurturing employability, economic independence and an entrepreneurial spirit.”Anand Kripalu
Managing Director & CEO, United Spirits Ltd. and member of the Diageo global Executive Committee
“Currently, only 39% of Indian women are formally employed, compared to 81% of Indian men. It is reasonable to assume that a high proportion of employed women can boost the long-term growth curve. To help address this, the programme aims to create a ripple effect and disseminate social enterprise expertise to women in communities across India. They will inspire other women and support more sustainable and inclusive growth.”Rob Lynes
Director, British Council India
Our 2020 sustainability and responsibility targets include a commitment to Building Thriving Communities and underpin our position as a strong advocate of women’s empowerment. Our Plan W programme has empowered more than 115,000 women globally since 2012.