Haig Club launches new responsible drinking campaign in style
Haig Club’s new responsible drinking campaign keeps it classy with two stylish new films in partnership with British GQ.
Feature 06 JUN 2017
Suki Waterhouse for Haig Club
The campaign, called ‘Leave as you arrived’, reflects Haig Club’s natural style and recognises that, for young people, drinking in moderation and looking stylish on a night out (all night long) is increasingly aspirational.
In partnership with British GQ, Haig Club has created two new films to support the campaign. The films are fronted by model Jack Guinness and feature Suki Waterhouse and Jasmine Saunders.
A night out with Suki
In this film Jack and actor, model and entrepreneur Suki Waterhouse reveal what makes the perfect night out – what to wear, where to go and the importance of drinking responsibly. Suki says, “I’m quite lucky that I know my limits... I’m quite self-aware... and I can’t be a silly Suki too much because I’ve got to get myself home and I’ve got to wake up the next morning and get on with it.”
A night out with Jasmine
American model and social media phenomenon Jasmine Sanders sits down with Jack to discuss Instagram, dancing and keeping it classy. Jasmine says, “You always have to keep it classy, especially if you’re dressed really cute and people are looking at you because they love your outfit, and they see that you’re wasted... it’s not cute, it’s not cute at all.”
More to come...
Haig Club Global Marketing Director, Ronan Beirne, says ‘Leave as you arrived’ is “a great way for us to talk about responsible drinking in a direct and relevant manner, with films that taps into how millennials think about drinking in moderation now and how they appear on a night out.”
And this is just the beginning. According to Ronan, we can expect lots more classy content to support the campaign, all launching across the Haig Club digital channels from the end of June.