GUINNESS launches new responsible drinking campaign to coincide with the GUINNESS Six Nations kick off
As the 2019 GUINNESS Six Nations gets underway, GUINNESS has launched a new responsible drinking campaign to encourage moderation amongst the millions of adult fans that will be watching and enjoying the game.
Feature 06 FEB 2019
The team behind GUINNESS knows there’s nothing better than spending time with friends and enjoying the rugby with a pint of the black stuff in hand but are also aware that sometimes, less is more and swapping GUINNESS for water or choosing not to drink alcohol at all should be celebrated.
To this end the brand has launched a new tongue-in-cheek product - GUINNESS Clear. GUINNESS Clear is 100% H20 and available from all good taps nationwide. The campaign aims to make ordering water an active and positive choice.
Speaking at the launch of GUINNESS Clear, Mark Sandys, Global Head of Beer, Baileys and Smirnoff at Diageo said:
“At GUINNESS, responsible drinking is something we take very seriously. With the launch of GUINNESS SIX NATIONS we wanted to ensure we delivered this important message to sports fans in a compelling way and so GUINNESS Clear was born. We think the light-hearted approach delivered through our GUINNESS Clear product launch will drive conversation and put responsible drinking to front of mind throughout the GUINNESS SIX NATIONS and beyond. We want to make sure that ordering water, no matter the context, is an active and positive choice by the millions of fans who will be watching and attending the GUINNESS Six Nations over the next six weeks”
Former Irish international rugby player Brian O’Driscoll also said:
“GUINNESS Clear is a positive initiative with a great message, it engages with people and sports fans alike and reminds people to have fun while at the same time being aware of responsible drinking. I’ll certainly be mindful of it myself as the GUINNESS SIX NATIONS kicks off.”
In December 2018 GUINNESS was announced as the new title sponsor of the Six Nations, with the Championship to be known as the GUINNESS SIX NATIONS from 2019. The new sponsorship is a six-year deal and considerably strengthens GUINNESS’ commitment to rugby, adding to an already extensive portfolio that includes the Guinness PRO14, and partnerships with the four Home Unions and leading European clubs Leinster and Munster.
You can find out more information on GUINNESS Clear here.